Privacy Policy

Last updated: January 2026

South Florida Marine Systems ("SFMS," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect through southfloridamarinesystems.com (the "Site"), how we use it, and the choices available to you. By using the Site, you agree to the practices described here.

Information We Collect

When you submit a service request or contact us, we collect the information you provide directly, such as your name, phone number, and marina or slip location.

We also automatically collect certain technical information when you visit the Site, including:

• UTM parameters and Google Click ID (gclid) associated with the link you arrived from
• A Google Analytics client identifier
• General device, browser, and usage information collected through standard analytics tools

How We Use Your Information

We use the information we collect to:

• Route your service request to a technician in our dispatch network
• Contact you by phone, text, or email about your request
• Measure and improve the performance of our advertising and the Site
• Comply with legal obligations

Consent to Be Contacted (Calls & Texts)

By submitting your phone number through our service request form, you provide your prior express written consent for SFMS and its dispatch network to contact you at that number using calls, texts, prerecorded messages, or automated dialing/texting systems, including AI-generated voices, for purposes related to your request and for marketing. Consent is not a condition of purchasing any service. Message and data rates may apply. You may revoke consent at any time by replying STOP to a text message or by contacting us using the information below.

How We Share Information

SFMS operates as a dispatch network connecting vessel owners with independent, marine-certified technicians. We share the information necessary to fulfill your request with:

• The technician or service provider assigned to your request
• Service providers who support our operations, such as scheduling, communications, analytics, and advertising platforms (including Google)
• Government or regulatory authorities when required by law

We do not sell your personal information, and we do not share it with third parties for their own independent marketing purposes.

Google Analytics, Advertising & Remarketing

We use Google Analytics to understand how visitors use the Site, and Google Ads conversion tracking and remarketing tags to measure the performance of our advertising and to show ads to people who have previously visited the Site. These tools use cookies and identifiers, including UTM parameters and the Google Click ID (gclid), to associate your visit with the ad or search result that brought you here.

Google may use the data collected through these tools consistent with the Google Privacy Policy. You can:

• Opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on
• Control the ads you see, including remarketing ads, through Google Ads Settings
• Opt out of interest-based advertising more broadly through the Digital Advertising Alliance or Network Advertising Initiative opt-out pages

Cookies & Similar Technologies

Cookies are small files stored on your device that help the Site function and help us and our analytics/advertising partners recognize repeat visits. You can control or delete cookies through your browser settings; disabling cookies may affect how the Site functions and may limit our ability to attribute your visit correctly.

Do Not Track

Some browsers offer a "Do Not Track" signal. Because there is no common industry standard for how to respond, the Site does not currently respond differently to Do Not Track signals. You can still manage tracking using the cookie and opt-out controls described above.

Data Retention

We retain the information we collect for as long as reasonably necessary to fulfill the purposes described in this policy, including to respond to service requests, maintain business records, and comply with legal obligations.

Your Choices & Rights

• To stop receiving text messages, reply STOP to any message.
• To opt out of marketing emails, use the unsubscribe link included in the message.
• To opt out of Google Analytics and Google Ads personalization, use the links in the section above.
• To request access to, correction of, or deletion of your information, contact us using the details below.

California residents: Depending on applicable law, you may have the right to know what personal information we have collected about you, to request deletion of that information, and to opt out of the "sale" or "sharing" of personal information (as those terms are defined under California law). We do not sell personal information for money. To exercise these rights, contact us using the details below.

Children's Privacy

The Site is not directed to individuals under 18, and we do not knowingly collect personal information from children.

Security

We take reasonable measures to protect the information we collect. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy or want to exercise any of the rights described above, contact us at info@southfloridamarinesystems.com or (555) 555-1234.